Kruthi Pranesh
Growth marketing manager
I’m Kruthi Pranesh. I build demand generation systems and regional marketing engines for enterprise SaaS companies.
Right now I lead brand and growth for the full Zoho suite across 🇦🇺 Australia and 🇳🇿 New Zealand.
I am based in Chennai and I work across global and regional teams with a particular focus on the ANZ market.
I started as a journalist 📰 That taught me something no marketing course could -> the person reading your message does not care about your product. They care about their problem.
Everything I build starts from that.
STUDY
I studied at the Indian Institute of Journalism and New Media 🎓, where I trained in investigative reporting, editorial systems, and writing for diverse audiences across beats including politics, heritage, and public affairs.
That foundation, more than any marketing course I have taken since, is what shaped how I approach positioning, messaging, and audience thinking today.
EXPERIENCE
Zoho Corporation, nine years, four roles, one consistent goal: make the product impossible to ignore.
I joined as a ✍️ content writer and worked my way into product marketing, then led it, and now run regional growth 📈 across Australia and New Zealand. The through-line across all of it has been the same: figure out what the market actually needs to hear, build the system that delivers it, and measure everything.
In my current role I own ANZ's demand generation and brand presence. That means outdoor campaigns on trams and at ✈️ airports, LinkedIn and search programs that capture interest those campaigns generate, and email journeys that move people from awareness to a conversation with sales.
One campaign attracted an inbound partnership inquiry from Auckland Football Club ⚽. Nobody planned for that. It happened because the regional storytelling was right.
Before ANZ, I spent six years growing a SaaS recruitment product globally. Here is what that period delivered:
★ 70% increase in organic search traffic
★ 50% improvement in content engagement
★ 60% reduction in customer acquisition cost
★ 33% year-on-year revenue growth
★ Team scaled from 3 generalists to 10 specialists
★ Featured in the Staffing Industry Analysts report for three consecutive years
None of that happened by accident. It came from building systems that 🔁 compounded over time rather than running campaigns that reset every quarter.
Before Zoho, I was a journalist at Deccan Chronicle and The New Indian Express, covering politics, heritage, and public affairs.
INFO
Based in Chennai, Tamil Nadu📍
Open to VP marketing, head of growth, and regional marketing director roles at SaaS companies operating in or expanding into the ANZ market. Fluent in English. Tools include Ahrefs, LinkedIn Campaign Manager, Google Ads, Make.com, and AI-assisted content workflows.
